Imagine this: you own a home, and you’re getting ready to make a move. To guide you through that complicated process, you decide to work with a real estate agent, and you expect that agent to… what?
According to a survey of recent home sellers by the National Association of Realtors, the number one expectation people had of their agent was for them to “help the seller market their home to potential buyers.”
“Marketing the home” is the process by which agents advertise that the property is for sale, and the point is to bring enough attention to your home to ensure that you get the best deal possible.
Unfortunately, many agents simply follow the same tired, insufficient formula: they will place a “For Sale” sign in your yard, they’ll update your local Multiple Listing Service (MLS) with your property’s information, then they’ll sit back and wait. We often call that the “old” 3 Ps. Place sign, Put in MLS and Pray
In today’s Digital Age, that method won’t cut it. Whereas before we could assume that the majority of home-buyers would be guided to their new homes by buyer’s agents, more and more are finding the homes they end up purchasing online, by themselves — 51% of them as of last year, in fact. This means that we now need to find ways to get in front of the consumer directly.
This is why I’ve committed to earning my Real Estate Digital Marketer Certification®. This intensive course taught me how to promote real estate using the latest digital strategies and tactics so that I can help you get as much money as possible for the sale of your home, in the time-frame that works best for you.
What Can You Expect From a REDM® Agent?
By becoming a REDM®, I’ve learned an entirely new way of marketing real estate. Though of course that will still include putting a sign in your yard and putting your home in their MLS, I can now promise you so much more.
So I like to say we have added to the “old” 3 Ps. Our Digital Marketing Plans include Pricing, Preparation, Professional Photography and a Pre-launch Campaign.
For example, one of the latest and greatest marketing avenues is Facebook. Over a billion people log into Facebook daily and spend an average of 20 minutes on the site once there. That’s a huge audience! The REDM® Certification course gave me extensive practice finding the potential buyers in our area in that crowd and creating advertisements designed specifically to spark their interest in your home.
Another incredibly effective marketing method is online video. Think about your own experience looking at homes online. Despite the number and quality of available photos of the property, sometimes the home still had a different impression in person… for better or for worse. Filming a video of the home and hosting it online is a meaningful way to engage home-buyers who are genuinely interested in your property.
But beyond how to use these specific tools — and perhaps even more importantly — the REDM® course taught me the core principles of marketing and how to apply them across various online marketing and advertising platforms. That means that I’m ready for whatever curveballs our market throws at us and can promote your home online, print, or otherwise.
Curious to see what all we can do to sell your home? Just ask to see our Property Marketing Plan! We’d love to show you how everything I’ve learned can benefit you.